CrossFit South Brooklyn

As a pillar of Brooklyn community fitness for nearly ten years, CrossFit South Brooklyn had amassed a community of hundreds of members, along with thousands of pages of content and dozens of programs that served populations from mothers who have just had babies (Diapers & Dumbells) to seniors (Fit 55+). It also increasingly recognized that most user access the site, its programs and resources, on a mobile phone almost exclusively.

Digital Culture NYC undertook a redesign project meant to make CFSBK mobile-first, easy to view and sign up for programs, and an even better resource to a growing community.