Blog

Down & Dirty Guide to Selling Classes Online

Earlier this week, Catapult Story was abruptly shuttered. A number of full-time staffers and excellent teachers were laid off from their amazing course program. Devastating news to the many fans of this prestigious literary magazine and class destination — including me! It’s also surely prompted some of those amazing teachers to wonder: can I host…

Continue Reading Down & Dirty Guide to Selling Classes Online

Does SEO intimidate you? You’re not alone

SEO. Three little letters that can get awfully intimidating.  That’s a shame, in my opinion. Sometimes I talk to companies and individuals with really unique, compelling stories to tell, but they get completely hamstrung by a set of esoteric-seeming technical mumbo-jumbo around gaming search engines. Worse, the technical smoke and mirrors can obscure the fact…

Continue Reading Does SEO intimidate you? You’re not alone